Wayfinding + Brand Identity Design for Hospital

Brief: The objective of this project was to develop a comprehensive wayfinding and branding system for a fictional hospital. The project required considerations for brand identity, zoning, circulation paths, user personas, signage placement, material selection, and pictogram design to create a functional and cohesive hospital environment.

Approach: For this project, I chose to design Balance, a naturopathic hospital focused on harmony with nature and holistic well-being. My approach centered on creating a calming and intuitive environment that aligns with the principles of naturopathy while ensuring clarity and ease of navigation.