Designing for Sustainability
Brief: The objective of this project was to design a campaign poster for a fictional campaign that promotes the use of recycled materials in products. The campaign needed to convey a strong message about sustainability while maintaining a visually compelling and brand-aligned design.
Approach: For this project, I created a fictional campaign for Jacquemus titled "Carry the Change." The tagline serves as a double entendre, encouraging consumers to both carry the product and take responsibility for environmental change.
The design centers on plastic waste, transforming it into a desirable material to challenge perceptions and highlight sustainability. Its chaotic, colorful aesthetic contrasts with Jacquemus’ minimalist branding, creating a striking visual dynamic that reinforces the brand’s innovative spirit. The campaign authentically ties to the product—a bag made of recycled plastic—appealing to eco-conscious audiences while positioning Jacquemus as a leader in sustainable luxury fashion.