Ad Campaign

Brief:
For this project, I was tasked to design an ad campaign for a chosen brand, conducting in-depth market research to inform the creative strategy. The goal was to align the campaign with the brand’s identity, target audience, and industry trends while integrating sustainability as a core message.

Approach: For this project, I created a fictional ad campaign for Miu Miu, centering on the theme of movement—both physical and cultural. Inspired by Miu Miu’s dynamic identity, I explored how the brand embodies fluidity, freedom, and self-expression. The campaign concept draws from the brand’s intersection of classic femininity and rebellious energy, capturing movement through both visual storytelling and strategic messaging.

The campaign promotes a limited-edition athletic line, reimagining Miu Miu’s signature aesthetic within the realm of activewear. This collection blends high fashion with performance, appealing to consumers who value both style and functionality. Through market research on Miu Miu’s audience, brand history, and industry positioning, I ensured the concept aligns with the brand’s avant-garde yet wearable approach, reinforcing its influence in both luxury and contemporary fashion.